The term “branding” is one of those big, giant, all-encompassing terms that means something different to every person you ask.
BusinessDictionary.com defines it as:
The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
To us, branding is any associations that come to mind when a potential, existing, or past client or customer is asked about your business. Lots of things can impact this mindset, including actual or perceived experiences.
From a visual perspective, branding can be inclusive of your logo, font selections, color choices, and the messaging and graphics displayed on the digital profiles which you have control over – like your website and social media pages.
Brand Identity Package
When we’re asked to support new branding efforts, the list could truly be never-ending, so we’ve distilled what we believe to be the most important elements to initially establish for any new brand into the following brand identity package:
- One Hour Consultation and Creative Session
- One Paragraph “About” Statement
- Logo Development: Three Initial Logo Concepts, Two Rounds of Revisions
- Preferred Color Palette Development
- Preferred Text Font Face Development
- Headshots & Action Photos (1 Hour with Photographer, 5 Final Photos)
- Five-Page Website
- Facebook, Twitter, Instagram, Google My Business Setup with Cover Images
- Email Marketing Newsletter Template
Package Total: $2,950
Up to 35 hours of billable time included. Includes a 15% discount compared to accruing services on an hourly basis! A 50% deposit is required to begin work and schedule the initial consultation and creative session. Balance due at the completion of the project. If the project is paused after kick-off by the client, any remaining time billed in excess of the 50% deposit will be billed and due within 30 days, per our normal billing terms.
Additional services are available on an hourly or contract basis.
Consultations by Appointment Only
4904 Waters Edge Drive
Raleigh, NC 27606
Monday through Thursday: 9 a.m. until 5 p.m.
Friday: 9 a.m. until 1 p.m.